Chantelle

Chantelle is a distinguished lingerie brand that belongs to the Groupe Chantelle, a French lingerie company with a rich history dating back to 1876. Founded by François Auguste Gamichon, Chantelle initially made its mark as a pioneer in manufacturing elastic knits. The brand's growth was propelled by the innovative 'Kretz tulle', which was first utilized in corsets and later in bras, marking a significant evolution in lingerie design. The Kretz family, who has been at the helm since the early 1900s, has steered the company through various fashion epochs, from the tightly corseted figures of the early 20th century to the liberating styles of the 'little black dress' era. Chantelle's legacy includes the introduction of the 'Défi' model in 1972, the first molded bra that prioritized bust support without seams, and the 'Vertige' model in 1983, which was among the first to offer see-through fabrics and plunging necklines. Today, Chantelle stands as an international creative studio based in Paris, overseeing a family of brands that includes Chantelle, Passionata, Femilet, Livera, and Darjeeling. Each brand upholds the group's core principles of collaboration, innovation, and a contemporary vision, celebrating the multifaceted woman of today through designs that are relevant, creative, timeless, desirable, and empowering. With a commitment to challenging conventional ways of designing, portraying, and thinking about lingerie, Chantelle continues to combine its heritage of innovation with strong design expertise, aiming to celebrate beauty in all its forms and cater to a diverse range of body shapes and sizes.