Canada Goose

Canada Goose is a brand that has become synonymous with luxury and performance in outdoor apparel. Founded in 1957 by Sam Tick as Metro Sportswear Ltd., the company began its journey in a small warehouse in Toronto, Canada. Initially, the focus was on creating high-quality winter outerwear that could withstand the harsh Canadian winters. The brand's dedication to performance and quality quickly garnered attention, and by the 1970s and 1980s, it began to pivot towards the luxury market.

The pivotal moment came when Sam's son-in-law, David Reiss, joined the company and introduced a down-filling machine, revolutionizing the production of winter jackets. This innovation led to the creation of the iconic puffer jackets, which became a staple for those braving extreme cold. The brand, then known as Snow Goose, became the official uniform for various Canadian municipal police departments, Canadian Rangers, and government employees, marking its status as a provider of reliable and durable winter wear.

As the company expanded internationally in the 1990s, it faced a trademark issue with the name Snow Goose in Europe, prompting a change to the now-famous Canada Goose. Under the leadership of Dani Reiss, the third-generation family member, Canada Goose committed to keeping its manufacturing exclusively in Canada, a decision that played a significant role in maintaining the brand's reputation for superior quality and ethical work standards.

Today, Canada Goose is renowned for its high-quality, functional coats and jackets designed to endure icy climates in comfort and style. The brand's products are a common sight in urban settings and have been embraced by celebrities and the fashion-conscious public alike. Despite its luxury status, the brand has maintained its commitment to performance, ensuring that each piece is not only stylish but also provides unparalleled protection against the cold.

The success of Canada Goose is a testament to its unwavering commitment to quality, innovation, and an understanding of the needs of those who face the coldest climates. With a history that spans over six decades, Canada Goose has firmly established itself as a leader in the luxury outerwear market, dressing everyone from A-list celebrities to aspirational students, and continues to lay golden eggs in the luxury adventure apparel industry.