CADUM: A Century of Gentle Care

Overview

Cadum, a brand with a storied history dating back to 1907, is renowned for its gentle care products. Originally established as France's oldest soap and baby product brand, Cadum has evolved to become a symbol of purity and care for consumers of all ages.

Acquisition by L'Oréal

In 2012, the brand was acquired by L'Oréal, the world's leading beauty company. This acquisition was a strategic move to integrate Cadum's reputable products into L'Oréal's extensive portfolio of beauty and care brands.

Market Presence

With a strong market presence, Cadum achieved consolidated sales of 58 million euros in 2011, with the majority of sales, amounting to 49 million euros, stemming from its domestic market in France. The brand's rapid growth and positive reputation have made it a valuable addition to L'Oréal's Consumer Products Division.

Product Range

Cadum's product range includes but is not limited to:

• Gentle soaps
• Baby care products
• Shampoos and body washes

Each product is designed with the utmost care, ensuring safety and gentleness for the most delicate of skins.

Commitment to Quality

Cadum's commitment to quality and consumer trust is evident in its enduring popularity and the loyalty it commands among its user base. The brand continues to grow and adapt, always keeping the consumer's well-being at the forefront of its mission.