BRAVISSIMO

Introduction

BRAVISSIMO is a distinctive lingerie brand founded in 1995 by co-founders Christina and Steve, who recognized a gap in the market for stylish and supportive bras catering to larger cup sizes. They were driven by a passion to empower women and promote body positivity, ensuring that every woman could find beautifully fitting lingerie that celebrated her individuality. Since its inception, the brand has grown to become a go-to destination for those seeking expertly crafted, aesthetically pleasing designs that don't compromise on comfort or support.

The philosophy of BRAVISSIMO revolves around understanding that all women deserve to feel confident and beautiful, irrespective of their body type. By focusing on inclusive sizing and innovative designs, the brand has firmly positioned itself as a champion of curves while continuing to advocate for self-love and acceptance. Their commitment to bridging the gap between fashion and function allows them to cater to a diverse range of customers who may feel overlooked by traditional lingerie brands.

What makes BRAVISSIMO stand out is its unique blend of contemporary style and technical expertise. By employing skilled designers, the brand creates not only bras that fit well but also those that bring a sense of fashion and flair to larger sizes, which is often lacking in the industry. Each piece is a testament to the idea that lingerie can be both beautiful and practical, providing support while enhancing the wearer's confidence and self-expression.

Signature Products

The products offered by BRAVISSIMO play a pivotal role in defining the brand's identity, combining high-quality materials with thoughtful, stylish designs.

• Ballet Bra : A delicately designed bra that offers exceptional support and comfort, perfect for everyday wear.
• Etta Plunge Bra : A striking plunge bra that balances style with support, designed for larger cup sizes without compromising on elegance.
• Bella Maternity Bra : A chic and supportive maternity bra that accommodates changing body shapes while ensuring comfort during pregnancy.
• Luxe Lace Bra : A beautifully intricate lace bra that provides a blend of luxury and practicality, ideal for special occasions.
• Sport Bra : A performance-driven sports bra that successfully combines function and fashion, engineered for optimal support during workouts.

Materials and Ingredients Used by BRAVISSIMO

• Lace : Lace is a delicate fabric characterized by its intricate patterns and open weave. In BRAVISSIMO's collections, lace is often used in lingerie and nightwear to add a touch of elegance and femininity, enhancing both visual appeal and texture against the skin.
• Silk : Silk is a luxurious and smooth natural fiber that drapes beautifully. BRAVISSIMO incorporates silk in their intimate apparel to provide a soft feel and a high-end look, making it ideal for special occasions or everyday wear when comfort is paramount.
• Elastane : Elastane is a synthetic fiber known for its exceptional elasticity. BRAVISSIMO uses elastane in sizing and shaping garments to ensure a snug fit that accommodates a variety of body shapes while maintaining comfort and support throughout wear.
• Cotton : Cotton is a breathable and soft natural fiber, widely appreciated for its comfort. In BRAVISSIMO’s offerings, cotton is often utilized in everyday basics and undergarments, providing a versatile option that is gentle on the skin and suitable for all-day wear.
• Viscose : Viscose is a semi-synthetic fiber made from regenerated cellulose. BRAVISSIMO employs viscose in their styles for its smooth texture and draping qualities, allowing for beautifully flowing silhouettes that enhance the overall aesthetic of their pieces.
• Polyamide : Polyamide is a synthetic fabric known for its strength and durability. In BRAVISSIMO collections, polyamide is utilized in supportive lingerie and activewear to provide longevity and maintain the shape of garments over time, ensuring they endure wear.
• Polyester : Polyester is a versatile synthetic fiber that is resistant to shrinking and wrinkling. BRAVISSIMO integrates polyester into their designs to create garments that are easy to care for while offering a range of styles suitable for everyday use.
• Modal : Modal is a type of rayon made from beech tree pulp, known for its softness and moisture-wicking properties. BRAVISSIMO uses modal in their nightwear and loungewear collections to maintain a luxurious feel while also providing breathability, perfect for all-night comfort.

Things to Keep in Mind When Buying From BRAVISSIMO

These issues are related to the supply chain of the brand and need to be taken into consideration to enhance sustainability practices.

Water Pollution:

Water pollution is a significant concern in the textile industry, arising from the dyeing and finishing processes of materials like lace, viscose, and cotton. Chemicals and dyes used in these processes often end up in local waterways, affecting aquatic ecosystems and harming local communities that rely on these water sources. For example, the Aral Sea, once the fourth-largest lake in the world, has drastically shrunk due in part to water diversion for cotton production, leading to severe environmental degradation and public health crises.

Labor Conditions:

Labor conditions in the textile industry often involve poor working environments, low wages, and exploitative practices. Cotton and lace industries are known for such challenges, where workers might be exposed to hazardous substances without adequate protection, or face unfair wages and conditions. In countries like Bangladesh and India, garment workers often work long hours under harsh conditions to meet the global demand for fast fashion.

Energy Consumption:

The production of silk, elastane, and polyester requires significant energy inputs, contributing to higher carbon emissions and resource depletion. The production of synthetic fibers like polyester and elastane is particularly energy-intensive, as they are derived from petroleum. This reliance on fossil fuels not only poses sustainability challenges but also enhances the carbon footprint of these materials, contributing to global warming.

Ethical Treatment of Animals:

Silk production traditionally involves the boiling of silkworms, which raises ethical concerns about animal cruelty. The industry has been pursuing alternatives like peace silk, which allows silkworms to live out their full life cycle, but these methods are not yet widespread. Ethical treatment of animals continues to be a pressing issue in the production of fibers and materials derived from animal sources.

Plastic Pollution:

Materials such as polyester and elastane contribute to plastic pollution, particularly microplastic pollution. During wash cycles, tiny fibers shed from clothing made from synthetic materials and enter waterways, ultimately reaching the oceans. This not only affects marine life, which can ingest these particles, but also enters the human food chain, posing potential health risks.

Deforestation:

Viscose and modal production have a direct link to deforestation, as these fibers are often derived from wood pulp. If sourced unsustainably, this leads to habitat destruction, loss of biodiversity, and increased carbon emissions. The Amazon rainforest and Indonesian rainforests are examples of critical ecosystems threatened by unsustainable forestry practices.

By identifying and addressing these issues, brands can move towards more sustainable and responsible practices in their supply chains.