About Branch Basics
About Branch Basics
Introduction:
Branch Basics was founded by Marilee Nelson and Allison Evans, who, driven by their personal health challenges and a passion for clean living, created the brand in 2008. Their goal was to offer effective, non-toxic cleaning solutions that are safe for families and the environment. The brand has since become known for its commitment to simplicity and sustainability in household products.
Philosophy and Design:
Branch Basics focuses on a philosophy of transparency, simplicity, and effectiveness. Their design approach revolves around creating multipurpose products that are both functional and eco-friendly. By using a concentrated formula that can be diluted for various cleaning needs, Branch Basics reduces packaging waste and promotes a minimalist approach to household products.
Signature Products:
Branch Basics' signature product is their All-Purpose Concentrate, a versatile cleaning solution designed to replace multiple household cleaners. This concentrate can be diluted for use as an all-purpose cleaner, laundry detergent, or even a dish soap. Its effectiveness lies in its ability to clean thoroughly without the use of harsh chemicals, making it a staple for those seeking safer cleaning alternatives.
Materials and Ingredients Used by Branch Basics
- Decyl Glucoside: A gentle, plant-derived surfactant made from corn glucose. It is known for its mildness, making it suitable for sensitive skin and effective in producing a gentle lather.
- Sodium Percarbonate: An eco-friendly compound that releases oxygen when dissolved in water. It acts as a powerful stain remover and brightener, replacing the need for chlorine bleach.
- Coco-glucoside: A biodegradable surfactant derived from coconut oil and fruit sugars. It is chosen for its gentle cleansing properties and skin compatibility.
Properties and Uses:
- Decyl Glucoside: Selected for its non-irritating and mild nature, making it ideal for use in products designed for sensitive skin. It helps to create a gentle, effective lather that cleans without causing irritation.
- Sodium Percarbonate: Used for its ability to release oxygen and provide powerful stain removal and brightening effects. It is a safer alternative to chlorine bleach and is valued for its environmental benefits.
- Coco-glucoside: Chosen for its gentle and biodegradable qualities, making it suitable for a variety of cleaning and personal care products. It helps in effective cleansing while being kind to both the skin and the environment.
Things to Keep in Mind When Buying Products from Branch Basics
Sustainability Concerns:
Branch Basics is committed to using environmentally friendly materials and practices. The brand emphasizes the use of plant-based and biodegradable ingredients to minimize environmental impact. However, handling materials like sodium percarbonate should be done with care to avoid potential irritations, and users should follow safety instructions to ensure proper use.
Impact and Practices:
Branch Basics strives to uphold high standards of environmental and ethical responsibility. Their focus on transparency extends to their supply chain, where they aim to ensure ethical manufacturing practices and minimal environmental impact. The brand actively works to reduce waste and promote sustainable practices, reflecting their commitment to both environmental and social responsibility.
