About Bohme
Bohme is a women-led fashion brand that has made a significant impact in the world of clothing and style. Founded online in 2006 by Brazilian sisters Vivien and Fernanda Bohme, this brand started as a passion project in their tiny Utah apartment. Since then, it has blossomed into a beloved destination for elevated bohemian-style clothing with a conscience.
Bohme's Ethos and Style: Bohme isn't just another brand churning out trendy threads. It stands out with its fresh, radical take on women's fashion. The emphasis is on accessibility and edgy yet attainable style. Their offerings strike a balance between high-end aesthetics and affordability, making them a go-to choice for fashion-conscious women. Whether you're looking for chic Bohme exclusives or stylish pieces that prioritize comfort, this brand delivers.
Digital Performance and Website Excellence: From a digital perspective, Bohme shines. Their website and app have undergone rigorous testing, emerging with flying colors. Here's a glimpse of their impressive performance:
- Lightning-Fast Site Speeds: The homepage loads in an average of just 1.81 seconds, which is 3.2 times faster than competitors. Google Core Web Vitals metrics score at or above the 90th percentile.
- Seamless Mobile Experience: All site elements appear accurately on 98% of the 2100+ real mobile devices tested. Touch targets and tap areas are user-friendly, and responsive designs eliminate the need for horizontal scrolling.
- Cross-Browser Consistency: Bohme's website displays perfectly across 34 desktop and mobile browsers, maintaining consistency during 28 days of testing.
- Payment and Security: Rigorous checkout testing resulted in zero failures across 5000+ test transactions. Bohme prioritizes user privacy and secures sensitive data with SSL encryption.
Leadership and Vision: At the helm of Bohme's ship are the Bohme sisters themselves. Their innovative leadership combines business acumen with a keen understanding of fashion trends. This dynamic approach has contributed to Bohme's remarkable success and growth. The brand resonates with the modern woman—dynamic, diverse, and always on the move.
Key Details:
- Company Name: Bohme
- Founders: Vivien and Fernanda Bohme
- Year Founded: 2007
- Initial Format: Temporary mall location
- Growth: Expanded to 16 stores as of August 10, 2023
- States with Stores: 5 (Specific states not mentioned)
- Industry: Women's Clothing Retail
- Target Market: Women seeking trendy fashion apparel and accessories
- Known For: Affordable, chic, and quality clothing options for women
- Economic Resilience: Grew despite the economic recession and amid the widespread closure of brick-and-mortar stores in what is termed the "retail apocalypse"
Bohme's commitment to digital excellence and its unique blend of style and affordability make it a rising star in the fashion world .
