Bellerose

Bellerose is a Belgian clothing brand that was founded in 1989 by Patrick Van Heurck, a passionate traveler and admirer of American culture. He named the brand after a village he discovered on Long Island, near New York City. Bellerose started with a line of classic men’s shirts, inspired by the craftsmanship and history behind the garments. Later, the brand expanded to women’s and kids’ collections, offering comfortable and stylish clothing for everyday wear. Bellerose combines natural fabrics with high-quality manufacturing, and plays with opposites and details to create unique and memorable outfits. Bellerose also values humor, family, and experience, and strives to provide a pleasant and personal service to its customers. Bellerose has several stores in Belgium and France, as well as an online shop that delivers to most EU countries. Bellerose is more than just a clothing brand; it is a lifestyle that celebrates adventure, creativity, and authenticity.