Barney Cools

Barney Cools is an Australian lifestyle clothing company known for its laid-back and rebellious spirit. The brand was born in 2014, originating from a treehouse in Whale Beach and has since expanded its presence from New York to New Zealand and beyond. The founder, Nat Taubman, started his journey in the fashion industry with Zanerobe before venturing out to create Barney Cools. The brand's philosophy is about sharing good times and embracing a free-spirited lifestyle, which is reflected in their designs and the way they connect with their audience.

The clothing line is designed to be a vehicle for expression, inspiring smiles and optimism wherever it's worn. Whether it's surfing on the coastline or skiing in the alps, the brand embodies a sense of adventure and leisure. Barney Cools has coined their style as 'Poolside' because they believe clothing should reflect one's dream lifestyle. This ethos is evident in their collections, which are meant to be as suitable for a day at the beach as they are for a night out.

Music and exploration are significant sources of inspiration for Barney Cools. They strive to infuse their love for these elements into their clothing, aiming to convey their iconic Australian vibe. Over the years, the brand has built a reputation for taking care of their community, offering first dibs on new releases, exclusive offers, and giveaways to their VIP members. They also engage with their audience through curated playlists on Spotify and mixtapes on SoundCloud, further enhancing the Barney Cools lifestyle experience.

The brand's commitment to leisure and enjoyment is not just a marketing message but a lived experience. They invite their followers to keep up with their journey and join them in celebrating the essence of being cool, in the most Australian way possible. Barney Cools continues to grow and evolve, staying true to their roots while exploring new horizons in the world of lifestyle fashion.