Baggu

BAGGU is a fashion brand that has made a significant impact with its stylish and functional bags. Founded in 2007, BAGGU's mission revolves around sustainability and practicality. Let's delve into the details of this brand without any embellishments.

Sustainability Initiatives: Since its inception, BAGGU has championed sustainability. Initially, their focus was on minimizing waste, especially single-use plastic bags. As a small company, they started by reducing waste in operations. However, as they expanded, they dedicated more resources to holistic sustainability. Their Sustainability Team collaborates across departments to identify and prioritize new opportunities for improvement.

Materials and Packaging:

1. Recycled Nylon: BAGGU's ripstop nylon styles now incorporate 100% recycled material, promoting resource conservation and waste reduction. Heavyweight nylon styles contain 59% recycled material.
2. Recycled Canvas: BAGGU's canvas bags use 65% recycled cotton fibers from pre-consumer waste (like old t-shirts), diverting these materials from landfills.
3. Leather: BAGGU has ceased leather production due to environmental concerns. Instead, they offer a limited Deadstock collection crafted from existing materials to minimize waste.
4. Recycled Mesh & Polyfill: Mesh and Puffy styles are made from 100% post-consumer recycled PET, equivalent to approximately 4.9 plastic bottles per Mesh Baggu.
5. Recycled Paper Packaging & Mailers: BAGGU's packaging incorporates eco-friendly practices, using FSC-certified 100% recycled paper and biodegradable polybags. Hang-tag strings are 100% cotton, while mailers are made from 100% recycled paper.

Brand Success: Emily Sugihara, along with her mom Joan, founded BAGGU shortly after Emily graduated from college. Their goal was to create reusable shopping bags that were not only cute but also more functional than standard cotton totes. The iconic Standard Baggu, a nylon shoulder bag that fits into a 5" by 5" pouch, became a hit. It's hard to walk around Manhattan or Brooklyn without spotting one. BAGGU's Duck Bag, Backpack, and Basic Tote have also gained popularity, sold in over 1,000 doors worldwide. Their versatility and broad appeal have solidified BAGGU as a go-to brand for unfussy, cool, and functional bags.

In summary, BAGGU stands as a brand that champions sustainability without sacrificing style or functionality. Their use of eco-friendly materials, reduction in packaging, and vegan product range are testament to their dedication to reducing environmental impact and advocating for ethical practices.