Automic Gold

Automic Gold is a brand that stands out in the fine jewelry industry for its commitment to inclusivity, sustainability, and ethical practices. Founded by Al Sandimirova, Automic Gold is not just a jewelry brand; it's a statement and a movement towards a more equitable and conscious approach to fashion and business.

Forging a New Path At the heart of Automic Gold's philosophy is the desire to create jewelry that is radically wearable, transcending traditional boundaries of size, gender, and style. The brand is built on the foundation of making fine jewelry accessible to everyone, regardless of their identity or body size. This is evident in their broad size ranges and the option for custom pieces, ensuring that there is something for everyone.

Sustainable and Ethical Sustainability is not just a buzzword for Automic Gold; it's a core principle. The brand uses recycled solid 14k gold and platinum, along with reclaimed or ethically sourced diamonds and gemstones. Every piece is handcrafted with care in their own studio, ensuring quality and ethical production. Automic Gold's commitment to the environment extends to their packaging as well, which is made from recyclable materials.

A Business Model with a Heart What sets Automic Gold apart is not just their products, but their business model. The company caps the CEO's salary at three times the lowest employee salary and shares annual profits with all employees. This equitable approach to business reflects their values of fairness and community. Additionally, they refuse investor funding to maintain their independence and values.

Inclusivity and Representation Automic Gold is loud and proud about its stance on inclusivity. They hire size-inclusive, non-cis, and non-white models throughout the year, not just during awareness months. The brand's founder, Al Sandimirova, is a non-binary refugee who started the company out of a need for self-expression and a desire to create jewelry that resonated with their identity. This personal journey is reflected in the brand's ethos and the community it has built.

Education and Customer Care Automic Gold also focuses on educating customers about jewelry and how to care for it. They offer affordable repairs and test all pieces for comfort, ensuring that customers not only buy a product but also gain knowledge and a lasting experience.

In conclusion, Automic Gold is more than just a jewelry brand; it's a pioneer in the industry, leading by example in how businesses can operate ethically, sustainably, and inclusively. It's a brand that empowers individuals to express themselves through fine jewelry while making a positive impact on the world.