Asket

ASKET is an independent clothing brand headquartered in Stockholm, established in 2015 by August Bard Bringéus and Jakob Sazon Dworsky. With a mission to slow down the fashion industry's pace, ASKET aims to revolutionize the production, marketing, and consumption of clothing. Here's an in-depth look at what sets ASKET apart:

Zero Compromise Garments: ASKET's ethos centers on crafting essential pieces built to endure. Their Permanent Collection comprises meticulously tailored garments, such as linen trousers, shirts, and shorts, designed for enduring comfort, style, and durability.

The Pursuit of Less: ASKET advocates for quality over quantity, combatting overconsumption by curating a single, permanent collection of uncompromised essentials. By investing in fewer but better garments, ASKET promotes a lifestyle of contentment with less.

Full Transparency: Complete transparency is paramount to ASKET. They disclose all costs, craftspeople, and resources involved in garment production, fostering a deeper appreciation for clothing beyond functionality.

Lifecycle Responsibility: ASKET promotes prolonging the lifespan of garments to reduce environmental impact. They offer care and repair support and facilitate the resale or recycling of unwanted items, ensuring their pieces remain in use for as long as possible.

The Permanent Collection: ASKET's menswear and womenswear collections feature timeless wardrobe staples exclusively crafted with organic and recycled materials. European manufacturing ensures ethical practices, while worldwide delivery makes ASKET accessible to all.

Progress Reports and Stories: Annually, ASKET publishes a Progress Report in April, tracking their commitment to better practices within the brand and the apparel industry. They also delve into narratives like embracing linen's irregularities and the nostalgia of denim, enriching their brand story.

In summary, ASKET's dedication to minimalism, transparent practices, and uncompromised quality distinguishes it in the fashion landscape. Championing sustainability and ethical manufacturing, ASKET encourages a mindful approach to clothing consumption and invites us to invest in meaningful essentials.