About APG and Co

APG and Co is a company that owns and operates three of Australia’s leading fashion brands: Sportscraft, SABA and JAG. It has been in the industry for over 50 years, and their purpose is to grow these brands and guide their evolution to be at the forefront of Australian fashion. APG and Co has a portfolio of over 200 stores across the country, as well as online platforms for each brand. It also has a strong presence in department stores such as David Jones. APG and Co is committed to delivering outstanding quality, consistent fit, and modern simplicity to their customers. It also values innovation, integrity, passion, and teamwork in their culture. Some of the achievements of APG and Co include being the official outfitter of the Australian Olympic team in 2016, launching a sustainable denim range for JAG, and collaborating with renowned designers such as Dion Lee and Karen Walker for SABA. APG and Co’s vision is to be the leading fashion house in Australia, offering timeless style and contemporary design to their loyal and discerning customers.

Brand Owner