aim'n

aim'n is a Swedish activewear brand founded by women, for women, with a mission to inspire and motivate women worldwide to embrace an active lifestyle and believe in themselves and their aspirations. The brand's journey commenced in autumn 2013 when its founders, Tekla and Helen, grew weary of lackluster sportswear while pursuing their favorite activities: surfing, kitesurfing, yoga, running, and gym workouts. Driven by the desire to inject inspiration into their own lives and the lives of others, they set out to create something unique.

The Story of aim'n: The dream of aim'n was conceived from a shared passion for vibrant designs, modern activewear, and prints influenced by their surroundings and interests. Despite facing skepticism and ridicule when sharing their vision with others, Tekla and Helen remained undeterred. Their determination to prove that anything is achievable with the right mindset only intensified. The first collection, launched on May 1, 2014, sold out within a remarkable 4.5 hours, marking the beginning of aim'n's global journey. Today, the brand reaches over 160 countries, boasting a #AIMNTRIBE of over 300,000 satisfied customers worldwide.

The Philosophy of aim'n: aim'n advocates aiming high and dreaming big, emphasizing that happiness precedes success. The brand's philosophy revolves around creating a fulfilling life, pursuing passions, and inspiring others to follow their dreams. With a vision of a world where individuals prioritize happiness, health, and personal fulfillment, aim'n aims to empower people to nourish their bodies, minds, and souls.

Why Dreams Matter: Recognizing and actively pursuing true dreams transforms aspirations into reality. Commitment and dedication are essential for realizing dreams, coupled with a positive mindset and self-belief, which pave the way for fulfillment and happiness.

The Name "aim'n": Derived from the word "aim," the name aim'n underscores the brand's commitment to continual striving. Pronounced "aim-in," it symbolizes the pursuit of greater aspirations. The #AIMNTRIBE serves as a community where women uplift each other to lead active lives, embrace their dreams, and surpass limitations.