ahlberts guld

Albrekts Guld is one of Sweden's leading guldsmed (jeweler) chains, offering customers a well-developed range of diamant, guld (gold), and silversmycken (silver jewelry), as well as a wide selection of presentartiklar (gift items), pärlor (pearls), bijouterier (costume jewelry), matsilver (sterling silver), and klockor (watches). The brand has a total of 38 stores across the country, spanning from Umeå in the north to Malmö in the south, in addition to an online webshop. Albrekts Guld is part of Iduna AB, a company that employs approximately 1150 people, including part-time staff. The group's total retail sales amount to around 1.3 billion SEK (including VAT). Welcome to Albrekts Guld!

Business Concept: Albrekts Guld's business concept revolves around sourcing products directly from manufacturers, eliminating intermediaries to offer customers the lowest possible prices. Since its establishment in 1977, the company has consistently adhered to this approach. During the years 1988 to 1992, Albrekts Guld even operated its own diamond mine, Mato Grosso, in Brazil, further reducing the reliance on middlemen. The brand provides customers with a well-curated selection of diamond jewelry, present items, as well as a wide variety of gold and silver jewelry, pearls, bijouterie, and watches—all purchased directly from manufacturers.

Whether you're looking for rings, engagement and wedding rings, earrings, necklaces, or bracelets, Albrekts Guld caters to a diverse clientele, offering both simple costume jewelry and more exclusive pieces. At Albrekts Guld, you'll always find quality products at competitive prices. Visit our stores or explore our online shop for diamonds, gold jewelry, silver jewelry, and thoughtful gifts. Albrekts Guld—where making a good deal is always within reach!