I CHIN BEDDING LNC

"Yijin Bedding" 40 years ago was named because of the Taiwanese slang "to get people's attention, seek progress" often said by the chairman of the board for his innovative service concept. In the era when the box-spring bed industry drove the demand for bedding in 1967, the husband and wife and the female neighbourhood workers slowly moved from market retail and mid-market sales to 1974 when export sales were at its peak for about 10 years. It was also in Anping Industrial in Tainan City. District opened up the second factory production line~

The outlook of the scenery is not matched by the bedding industry's departure from the mainland in 1984 and the impact of the overall economic recession. The export orders suddenly shifted abroad, which severely affected the 90% of Yijin bedding that relied on export at that time. Faced with the challenge of the company’s severe challenges, the chairman was determined to "remain in Taiwan" and unexpectedly cleared out a large amount of inventory by "setting up tents and selling special sales". At the same time, he also saw the first line of vitality in the transformation channel. With the auction experience of throwing stones and asking for directions, he began to establish a direct chain channel of "Yijin Bedding Life Museum".