THE GOOD TEE

The Good Tee's vision was originally conceived in 2008, when founder Adila Cokar, a responsible apparel manufacturing consultant, was on a sourcing trip in India. She read an article about the ongoing issue of the growing suicide rates among India's farmers. "Since 1995, more than 270k cotton farmers in India alone have committed suicide. "

With high levels of illiteracy and limited land holdings, many cotton farmers live in poverty; their sparse livelihoods dependent on middle-men or 'ginners' who often buy their cotton at prices well below the cost of production. After learning this, there was no turning back. The Good Tee was born. 

"Fast fashion" is known to hurt the planet and the people that produce our goods. That's why The Good Tee champions responsible manufacturing: slower production schedules, ethical working conditions, and fair deals for all. 

After receiving Fairtrade certification, Adila made it her mission to make it easier for consumers and businesses to source the supply chain that supports responsibly manufactured apparel.