BELLUNA CO, LTD

Since its founding in 1968, the Berna Group has been developing a variety of services centered on mail order, with the key word of "customer-oriented and customer-oriented" under the management philosophy of "enriching customers' food, clothing, and living." I've come. The driving force behind this is a business model called “portfolio management” that achieves stable growth and profitability by effectively utilizing the management resources cultivated through mail-order sales and developing the business in multiple directions.

Each business will not only contribute to growth and profitability as a pillar, but will also exert synergistic effects between businesses to create new value. The Berna Group will mature the “portfolio management” that exerts the synergistic effects of these businesses. In addition, we will realize stability, growth, continuity, and profitability by making the general mail-order business, specialized mail-order business, store sales business, and property business into “four main businesses”.

The “Fourth Management Plan”, which ends in the fiscal year ending March 2022, sets sales of 220 billion yen and operating income of 20 billion yen. Going forward, we will continue to promote the development of our business with passion and with a firm belief that we will contribute to improving the lives and happiness of our customers.