The TRUE certification program enables facilities to define, pursue and achieve their zero waste goals, cutting their carbon footprint and supporting public health. GBCI and the U. S. Zero Waste Business Council joined forces in November 2016 to advance zero waste business practices. In September 2017, GBCI officially launched TRUE, the new brand identity for the zero waste certification system. Our mission is to educate, inform and document the performance of zero waste businesses and facilities using scientific methods to help businesses and communities become more healthy and sustainable. The TRUE Zero Waste certification system enables facilities to define, pursue and achieve their zero waste goals, cutting their carbon footprint and supporting public health. The rating system is administered by Green Business Certification Inc. (GBCI). GBCI assumes responsibility for the ongoing management and evolution of the TRUE certification, the TRUE Advisor credential, and all other program offerings. GBCI is also the certification body for the U.S. Green Building Council’s global LEED green building rating system, as well as the PEER standard for power systems, the Sustainable SITES Initiative (SITES) for land development, the WELL building standard, EDGE, Parksmart, Investor Confidence Project (ICP) and GRESB. What we do Rethink the resource life cycle\< TRUE is a whole systems approach aimed at changing how materials flow through society, resulting in no waste. TRUE encourages the redesign of resource life cycles so that all products are reused. TRUE promotes processes that consider the entire lifecycle of products used within a facility. With TRUE, your facility can demonstrate to the world what you’re doing to minimize your waste output. Why TRUE A better approach to resource use and facility operations TRUE does not require big financial investments. TRUE implementation can be as simple as transforming trash bins into recycling bins and fostering a zero waste culture. - Support public health & ecosystems With TRUE, you support systems that encourage material reuse and recycling. TRUE is your tool to help eliminate pollution — in our air, water and land — which threaten public health and ecosystems. - Cut your ecological footprint By participating in TRUE certification, facilities commit to reducing materials, using recycled and more benign materials, longer product lives, reparability and ease of disassembly at end of life. - Advance a green economy TRUE promotes positive forces for environmental and economic sustainability in the built environment by protecting the environment, reducing costs and producing jobs throughout our economy. Save on operational costs with TRUE TRUE certified spaces are environmentally responsible, more resource efficient and help turn waste into savings and additional income streams. By closing the loop, they cut greenhouse gases, manage risk, reduce litter and pollution, reinvest resources locally, create jobs and add more value for their company and community. Be recognized as a zero waste professional TRUE Advisors are professionals who are trained on the TRUE Rating System. TRUE Advisors understand the requirements of the rating system, help projects achieve TRUE certification and are committed to advancing zero waste values and policies. As a TRUE Advisor, you’ll be the resident expert at your company in supporting and implementing zero waste programs and leading facilities through the certification process. Zero waste is our mission The TRUE certification program helps facilities quantify their performance and find additional ways to improve their progress toward zero waste.