AEFJ is the only national representative of the toy industry, founded in 1967. Its mission is to collectively represent and defend the professional and peculiar interests of the toy industry before organizations, associations or entities of any nature, national or foreign. Since 89, it has been recognized by the General Secretariat of Foreign Trade, of the Ministry of Economy and Competitiveness as an Association of Exporters. And it provides a wide range of services, including those related to promotion, relations with the Public Administration, consumer associations, international sector organizations, safety regulations, legislation, marketing and image of Spanish toys, fairs, exhibitions and missions. commercial and defense of the general interests of the Spanish toy industry.